How its going
We have created a range of Hong Kong inspired swim shorts made from recycled PET plastic, which uses an estimated 10 plastic bottles per pair. Whilst this is a small contribution to the plastic pollution problem, we are encouraging better consumer choices via manufacture in small batches (to reduce waste), provision of keep-safe bags (to preserve the shorts and encourage ‘slow-fashion’) and embed sustainability into our culture (for example using recycled beach material where possible for our physical stores).